Adrealm is a BIOC-based (business incentive-oriented consensus) ecosystem that utilizes a public chain + off-chain network to create a new foundation for the digital advertising industry in addition to a service layer.
Adrealm is engineered and designed to facilitate value-creation. Its unique consensus – Proof of Valid Traffic (PoVT) more than satisﬁes the fundamental architectural requirement of the blockchain, but also results in the cultivation of an ecosystem that promotes a sustainable and virtuous cycle for high-quality data and services.
Proof of Valid Traffic (PoVT):
Valid Traffic is “source” of value for digital advertising. A high proportion of invalid traffic, in the forms of data validity and data anaemia, is a true pain for advertisers globally. PoVT helps to achieve the following:
1. Addresses industry pain-points while acts as an underlying consensus mechanism on a public chain system.
2. Improves industry efficiency by promoting and regulating a sustainable and virtuous cycle, incentivizes behaviour and activities by all participants by aligning with the goals of the ecosystem.
3. Generates quality data by acting as the “rule” for token generation.
A foundation governed by the ecosystem Adrealm’s proposed PoVT mechanism ensures a stable, balanced and fair representation of “good” actors. Unlike hard capped cryptos, ARM (Adrealm token) is also a Nondepletable Sustainable Digital Specie (NSDS), sustaining the ecosystem in the long-term. A council committee is maintained by ecosystem participants, voted in by terms based on PoVT.
Adrealm off-chain network allows for the business to be done at internet scale concurrency level – and that means fast. Unique needs such as analytics, data mining, and AI take place here, while other data migrate to the public chain. This network also allows for cross-chain asset transactions, such as BTC and ETH.