Originally the idea of founding the EIP (Esports Interactive Platform) belongs to one of the founders of the cybersports scene. After having worked for 10 years in the sector, he started off as common gamer and rose to become the owner of one of the top esports teams in the world – Team Empire.
Over the years, the esports audience has grown at an astounding rate putting it into the top 5 most viewed sports with the estimate of around 400 million followers worldwide (165 frequent enthusiasts and 215 occasional viewers). The total annual export growth rate is the highest in the world. A recent report by Deloitte says that esports will keep its leadership in terms of growth rates over the next 5 years. The strategy of the EIP project is to capitalise on this trend and to create financial benefits for the esports and business community.
As of today, small beginning teams, beginning streamers, medium-sized tournaments and tournaments of local significance do not have access to the budgets of major brands. Often, major brands are interested in a local or selective audience, but they continue to work only with top teams / major tournaments / top streamers, as they show impressive figures. In this situation the brand hits the target audience with large budgets that do not provide maximum efficiency, and the main part of the audience does not receive budgets from top brands. In addition, a large part of the budget is taken by various intermediaries and agencies. Industry experts see that the gap between the rapid growth in the popularity of e-sports and the development of marketing tools necessary for effective communication with this new audience is also growing rapidly. The EI Platform will close this gap.
Our long track record in the industry, hands-on experience in digital marketing and automated solutions based on AI, are the key success factors which will help us dominate this niche and become a point of sale between major brands and the target audience; it is likely to become the trend setter for the next 10-20 years ahead. The EIP platform will directly connect the business and the target audience, which has mutual benefits for both parties.
The EIP is developing a robust platform for decentralized esports which will provide unique content and a targeted audience looking for exclusive offers from the business. As a result, businesses will get direct access to target audiences, whilst the marketing needs of the sector and the esports audience will have direct access to the marketing budgets of the business.
The convenience, security and transparency, along with the flexibility and upgradeability of direct consumer accessibility of the EIP makes marketing more economically viable and potentially creates brand channels of communication with the audience for the business. These channels may subsequently be used for targeted marketing initiatives without intermediaries. These initiatives will be supported by a robust format of smart contracts to ensure full transparency and rapid monetization of the activities involved using EMP tokens. Similar to other loyalty programs of other major platforms, the EIP platform will take several steps forward by introducing some additional features. Those features will make the common user interface more convenient for all parties using smart contracts and the blockchain. Essentially, the blockchain technology facilitates use and ensures a high level of reliability.