B2C businesses usually struggle to get enough traffic to their websites and, even more importantly, they don’t know who their online visitors are and what are their demographic and psychographic characteristics, such as gender, age, income level, as well as their interests etc., … This information is crucial for their success, growth and even survival.
B2C companies can direct visitors to all sorts of subsites (landing pages) using different advertising campaigns. However, they still don’t know the characteristics of the visitors coming from other sources and cannot proactively engage with them in real-time.
BehaviourExchange will enable B2C businesses to identify visitors and their personal characteristics when they visit their website. With the help of blockchain technology and its own BEX Token, BehaviourExchange will offer services to any company, not only to advertisers who pay for advertising campaigns.
Businesses will know who their visitors are in real-time, 24 hours a day, 365 days a year. They will be able to customize the website’s content in real time and engage with visitors proactively, offering information about products or services that correlate with their needs and interests. Every single visitor will see different content, products or services when visiting a certain website, which results in a valuable personalized interaction that will more likely lead to a desired action (e.g. the purchase of a product or service).
Web visitors will immediately find relevant products and services tailored to their needs instead of getting bombarded with irrelevant content.
B2C businesses will know demographic and psychographic characteristics of their customers/visitors and thus be able to create a positive, targeted, proactive
and consequently much more successful interaction with them in real time.
Websites will be offered a free service of exchanging traffic with other websites from the partner network sites and help us profile visitors.