The Clarity Project

August 18, 2018

November 25, 2018

ICO Information

ICOs Description

what is clarity & why?

Our vision is a future where the Clarity platform is on every business owner’s device. We believe Clarity will make a difference for small business owners and change the lives of those less fortunate for the better, every time our platform is used.


We believe that businesses have the power to change lives.

Small businesses power the global economy and account for 95% of businesses around the world1 and in more wealthy countries like the USA and UK, the number of small businesses represent 99.9% of the economy

But unfortunately, they’re not fulfilling their potential.

The world of business has changed dramatically over the past five years. It’s not just through technology or the way we do business: there has been a huge jump in the number of small business start-ups, resulting in even more competition.World

Business owners are working harder and longer for smaller returns. For growing businesses, cash flow is also a constant battle. The vast majority of small business owners are not earning the profits that they deserve, and they don’t know how to change that situation.

We want to give every small business owner around the world clarity so they can create a better business for themselves, a better life for their family and team, and ultimately contribute towards creating a better world.


We are building a revolutionary platform for all small businesses that will combine the power of technology and the right advisors to make our vision a reality. One where every business owner has all their data in one place and the control over
who has access to it and when. We also want to reward those who choose to share elements of their data.

It’s not just about control and storage, it’s also about getting valuable insights into their performance and growth potential, a roadmap to design a growing, sustainable business and access to finance and previously unavailable early-stage investment to help them thrive.

We are giving businesses control:

  • Control over their data,
  • Control over their finances;
  • and Control over their future.

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